Tuesday, April 16, 2019
Corporate Philanthropy Essay Example for Free
Corporate Philanthropy EssayIt is blowzy to estimate what corporate America is pulling in by simply looking at the bar of money they spend on advertising and celebrity endorsements. The evidence of increased affluence give the bounce alike be seen in the kind of lifestyle exemplified by the CEOs of said companies. In this era of billion dollar bill industries the question has to be asked on the necessity or the responsibility of for-profit organizations to engage in and support kind-heartedness? An initial reaction would be the affirmative as there is almost no negative force to the idea of receiving a gift. But hence again there is no such thing as a free lunch so to speak.This study will attempt to get a basic understanding of corporate philanthropy and what it means to the donor and to the receiver as well. Spirit of Giving heretofore before tax deductible corporate charitable contri muchoverions became part of business strategy, there were already business commun ity and organizations imbued with the spirit of natural endowment. In the early year of the twentieth century Milton S. Hershey, a mysticly religious originationly concern belonging to the Mennonite sect took great pains in order to bless others as he was darned and this was explained by Andrew Savitz Hershey wanted his wealth to be used for a purpose of enduring good, through his Hershey Improvement Company, he founded most of its leading institutions, including local bank, department store, zoo, and public gardens modeled on those at the French Versailles He even founded a community college that local residents and company employees could attend free of guardianship (2006, p. 5-6). When the Great Depression ravaged corporate America in the 1930s this same spirit of self-aggrandising has alleviate the suffering of many people. After this era the Federal government has seen the potential of corporate giving in helping the government during clock of crisis and even in pro viding assistance for economic growth.The government then made decisive steps to harness this potential. Wilkinson et al. , described the rationale, 1n 1935, during the height of the Great Depression, corporate giving to occult charity was welcomed as a means to reduce the taxation that would otherwise be required by local communities shouldering the burden of caring for unemployables (2006, section 1-4). Thus, in a way the spirit of giving was correct and before while the gift was given freely without any prodding, now those who gave atomic number 18 rewarded with incentives such as the tax deductible contri exceptions that many are familiar today.Social Responsibility In times of crisis it is comprehendible why the help of businesses are required to help prevent an economic collapse or a major breakdown in the social system of this country but what about in the times of peace and less turbulent times where can corporate philanthropy come in? Louis Boone, create verbally about the realities of 21st century businesses asserted that corporate success is not only about dollars and cents but by abiding with an unwritten code of corporate ethics which includes contributing to increase the well cosmos of society (2006, p. 51).The author adds that philanthropy is one of the ways which a corporation fulfills its social responsibilities (Boone, p. 51). Impact of good-will Robin Pogrebin in his New York Times article illustrated the readiness of for-profit organizations to help create awareness for the arts, The Brooklyn honorary society of Music recently closed a $200,000 deal with Visas signature card to donor its coming production of the dance-theater piece Edward Scissorhands (2007, par. 21). In the same article Pogrebin clarifies the significance of such donations to places like museums and ethnic root words.In a succinct way he was able to show that dance and theater groups could neer compete with NASCAR or the NBA for example in terms of reach which makes Visas contribution more meaningful. Another good example would be the philanthropic activity of Krispy Kreme that allow them to donate to Foster Friends a charity that works with foster children with special urgencys. According to one of their executives, We want our company to establish deep roots in the community (Boone, p. 152). Sometimes one can only appreciate things when it is already gone.This is what happened to a historical site in Sussex County, New Jersey when funds dried up and the foundation managing the nineteenth century site that featured a 19th century town and a Lenape Indian small town (Hughes, 2007, par. 1-5). In the same way the benefits of corporate philanthropy can only be appreciated when the donations corroborate stopped. In the case of Sussex County school children would be denied the education and joy derived from visiting historic sites such as this one. Bottomline Not all agree to the lordly impact of corporate giving.When receiving gifts from corporate sponsors one could almost purport the strings attached the moment free money is being handed out. A realistic look at of the world should automatically alert beneficiaries of donations to the fact that something essential be given in return. But it must also be understood that corporations does not necessarily demand for the soul of the fundraiser and is only interested with a partnership that would work both ways. There is no need to be paranoid and say, if companies require a say in some decisions, might they eventually demand it in others? (Pogrebin, par. 12). Ms.Perkins, a fund upbringing consultant asserts that corporations are less interested in dictating programming than in exploiting it (as cited in Pogrebin, par. 13). This makes a atomic pile of sense since no CEO or corporate staff for that matter will have the time and energy to spare in tinkering with something they have no proficiency in like say tip get through dancing. Mr. Will Maitland Weiss, execu tive director of the Arts and Business Council of New York agrees with this assessment and he said, The challenge isnt that evil Mr. Businessman is trying to trick you into doing something you dont want to do.The challenge for an arts group is to go into a meeting thinking strategically We want to reach this audience, you want to reach this market, and well both win (as cited in Pogrebin, par 14). An example of the dynamics described by Weiss can be seen in the partnership between Time Warner and City Centers Fall for Dance program which the media monster has sponsored for the past three years. The mutual relationship produced exposure for Time Warner and the six figure gift from the confused was translated into 160, 000 festivals brochures, 400 subway posters and 5,500 bus advertisements (Pogrebin, par. ).If the cultural center tried to carry all the promotional and useable expense all by itself there is no way the production could have taken off the ground. Conclusion In the fin al analysis there is no significant objection to the idea that for-profit organizations should and so participate and engage themselves in charitable causes and other philanthropic activities. The reasons for supporting such an activity are numerous. It starts with the fact that these organizations are earning millions of dollars.It is just proper for them to give buns to the community or to the people that support their product, service or whatever it may be they are selling. The second major reason is the positive impact of giving, which has resulted in helping others reach their full potential. In the examples given previously one can see the numerous social problems that were solved because of corporate giving. There is even a deeper reason for the need to give. As pointed out by Boone, a lot of businessmen believe that it is ethical to give back to the community.And that many CEOs and entrepreneurs view themselves as failures if they only focus on the dollars and cents inste ad of making their world a better place. Third reason for an affirmative answer to the query on corporate giving is its ability to jumpstart projects that may not be as important as feeding the poor but is equally significant in feeding the soul. Examples were given of arts and culture groups that could not compete with sports and would have no chance of staging production without the aid of corporate sponsors.The objection to corporate philanthropy is bootless and could not hold water when stacked up against the benefits of generosity. Obviously, foundations and charitable institutions are never at a loss for programs and activities that will efficiently spend money given by for-profit organizations. Moreover, the examples given earlier has proved that corporate giving has evolved into a highly sophisticated system of partnership between donor and benefactive role that illustrates the paradox of making profit while giving away money. This is only possible in the world of corpora te giving.