Home Furnishings Term Project Paper Example | Topics and Well Written Essays - 1750 words

Home Furnishings Project - Term Paper Example . . . . . . . . . . . . . . . 7 F. New Product Developments . . . . . . . . . . . . . . . . . . . . . . 8 G. Works Cited . . . . . . . . . . . . . . . . . . . . . . 12 Table of Figures Figure I - LOLA Love Seat . . . . . . . . . . . . . . . . . . . . . . 4 Figure II - FLEX Loveseat Sleeper . . . . . . . . . . . . . . . . . . . . . . 4 Figure III - KLOBO Loveseat . . . . . . . . . . . . . . . . . . . . . . 6 Figure IV – JLOVESEAT . . . . . . . . . . . . . . . . . . . . . . 9 Figure V - BOCCA Loveseat . . . . . . . . . . . . . . . . . . . . . . 9 Figure VI - MAGENTA Loveseat . . . . . . . . . . . . . . . . . . . . . . 10 Figure VII - ECO-FRIENDLY Loveseat . . . . . . . . . . . . . . . . . . . . . . 10 Love Seat E-Manual Love Seat Basics Love seats are small sofas or chairs designed for two persons. This type of furniture is called as such due to the romantic connotation that only two persons can sit on it, who most probably have a special relationship. They are also called †Å"double chairs† or â€Å"settees† (Vaughan, par. 1) and was reported to be in existence in America since the 18th century (pars. 2-3). The purpose of making a wider chair during the 17th and 18th century is to accommodate the bigger design of dresses and not for seating two romantically linked individuals (Encyclopedia Britannica, par. 1). It is only in the 19th century that such type of chair was called a love seat or â€Å"courting chair† (par. 2). ... Love seats can in fact form as part of the total decorative setting in the room with the latest trendy designs and color combinations. Love seats have the same height as sofas but horizontally shorter by 10 to 20 inches making them suitable for smaller office area (Decorative Love Seat, pars. 2-3). The design and materials vary with mixture of traditional, modern and sophisticated, and may be thematic or historic (pars. 2-3). Designs, Designer and Manufacturers KI KI love seats are manufactured by KI Group. Its love seat product is categorized under the sofa categories (Commercial sofa, 1). Lola love seat is designed for office setting or any workplace that requires a soothing environment (1). Lola love seat has a beige covering and curves that reflect the contemporary taste in office requirements (1). The design departs from the traditional flat and narrow furnishings commonly seen in offices (1). The curvature of Lola love seat follows the body contour that gives complete relaxatio n despite the pressure that an office environment projects. The thrust of KI designers in going beyond the traditional love seat is reflected in their designs (Flex Loveseat Sleeper, 1). KI Flex Loveseat Sleeper can function as a bed by just pulling the sliding portion beneath the seat (1). The arms are made of solid Maple hardwood while the arm panels, seat and back cushions are replaceable (1). The love seat has the following dimension: total dimension, 61†w x 37.5†d x 33.5† h; seat, 56†w x 20†d x 18†h; and arm, 28† h. There are more than 50 color and fabric upholstery choices for the product lineup ok KI (Approved Fabrics, 1). The online marketing strategy of KI on presenting the types of

Entreprenuership Essay Example | Topics and Well Written Essays - 250 words - 1

Entreprenuership - Essay Example Similarly, customers are issued with â€Å"thank you† messages, letters and even phone calls. Therefore, this makes a person to feel valued and an important member of the business (Kivetz, Urminsky and Zheng, 2006). Also, such retail outlets provided an environment conducive to me, and this attracted my attention. The sales people were customer friendly and they always approach each and every customer with the right offer in a right way. However, Wal-Mart or Supervalu have the strategy of bringing back the â€Å"lost sheep†. These grocery retail outlets provided extraordinary customer services. All their products were delivered on time, and they ensure that they meet their deadline. The most important thing is that they deliver zero-defect product, and they also have an outstanding people who offer their services. They have complaints procedure whereby customers can place their dissatisfaction about the retail outlet. Additionally, after receiving complaints, they act on them promptly by issuing a letter of apology or call their customers, and also making follow-up actions. Lastly, the three retail outlets always respond to customers’ concern. For example, there was a time when the products from most groceries were too expensive to most customers. The real thing they did was to offer a discount. Therefore, such kind of services to customers made me pick Wal-Mart, Whole Foods and Supervalu over other groceries retail outlets. Kivetz, Ran, Oleg Urminsky, and Yuhuang Zheng. "The goal-gradient hypothesis resurrected: Purchase acceleration, illusionary goal progress, and customer retention." Journal of Marketing Research 43.1 (2006):