Marketing News Journal #1 Essay Example | Topics and Well Written Essays - 500 words

Marketing News Journal 1 - Essay ExampleBefore looking into the reactions of consumers, it is important to view market trends in the mobile phone indus elbow grease. Competitors in this indus chasten engage in fierce advertising and marketing following the development of new and alter phones. A close competitor to Apple is Samsung. Even though there are other major players in the industry, these two firms are known to try to outperform each other in phone technology. A clear example is evident through Samsungs Galaxy phones and Apples iPhones. Ultimately, the consumer is the final examination decision maker as to which phone better meets ones tastes, preferences, or interests.As earlier mentioned, iPhone 6 pre-sale involutions were available before the product flash the market. The underlying marketing practices explored consumer interests and anticipations for the product. One major improvement observed in the new product is the size of its screen. Chen (2014) maintains that sm artphone users increasingly prefer bigger screens to weakened ones. In response, Apple would ultimately meet this need alongside Samsung. A comparison of screen sizes show that Apple has had to follow Samsungs path to try to recapture lost markets that opt for bigger screens (Chen, 2014).In light of the above discussion, it is evident that consumers interests or needs changes from time to time. There are certain consumers who outwit to iPhones regardless of their screen size, while others prefer a big size screen regardless of the brand. The common denominator, however, is that business enterprises respond to such scenarios in various(a) and dynamic ways. IPhone 6 enthusiasts look forward to an enhanced phone whenever a new one is launched. For others, there is prestige in owning the phone through booking before sale or buying it when it is launched. Whatever the case, consumer behavior plays an influential role in that regard.The market